Hi there. I'm Matt. Don't hate the player. Hate the game.1

New here? More info about me here.

And check out some of my favorite posts:

• Why should Colgate Toothpaste command a price premium?
• What fantasy sports addicts really know
• Gilt Groupe: online retail phenomenon (and new-rule stunner)
• Lessons from a failed meeting with a Social Media Guru
• How the 'Father of Advertising' Wrote and Designed Advertising

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Hi there

I work at Undercurrent, a digital strategy firm in NYC.

If you like my posts–comment. If you live in NYC–email me for coffee. Nothing validates my self-worth more.

Hit me up at matthew.f.daniels [at] gmail.com

Me, Elsewhere

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Other Projects

• 10 Benjamins: my first attempt at PHP. It's a simple financial calculator.
• Stock Appraisr: my first attempt at using an API. It's kind of a game, comparing the market caps of two companies.
• MakeYourCopyLonger: An Archive of Research-based Marketing Facts.
• NYC's Menu Labeling Law: Studies say that we, on average, underestimate the content of restaurant food by 600 calories. They're right.
• Profanity List: A crowdsourced attempt at compiling profanity.
• StartupDNA: An attempt to create an evolutionary tree for startups.

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Find more of my writing here