July 2010

• When marketing brilliance fails

June 2010

• The science of decision-making

May 2010

• The best reason to broadcast your purchase
• The last lesson on social media
• Startup "Performable" is the future of digital marketing

March 2010

• Why consulting is not the path to expertise
• Can behavioral economics create better brands?

February 2010

• Do marketers have any idea how to influence behavior?
• What if every company had an API?

January 2010

• Lessons from a failed attempt at an RFP
• Why do we care if a painting is a fake? (And other marketing magic)

December 2009

• Lessons in Online Marketing: Bonobos.com, a startup
• What is the Tournament Effect?

November 2009

• Why should Colgate Toothpaste command a price premium?
• Does the Lean Startup revolutionize bootstrapped marketing?

October 2009

• “How to Make Websites” for Marketers #4: Finishing up
• “How to Make Websites” for Marketers #3: Writing PHP

September 2009

• “How to Make Websites” for Marketers #2: Starting PHP and MySQL
• "How to Make Websites" for Marketers #1: Webhosting and File Transfer
• NYC's Menu Labeling Law: a 3-part lesson on creating a web page (by me!)

August 2009

• Of all the marketing bullshit, what actually works?
• MakeYourCopyLonger: A personal project (my favorite so far)
• The Marketing Voice
• The Best Type of Selling Tactic: exploiting cognitive biases

July 2009

• Lessons from a failed meeting with a Social Media Guru
• How the 'Father of Advertising' Wrote and Designed Advertising
• Business lab experiments make for sexy conversation
• StockAppraisr.com; a personal project

June 2009

• Vitamin Water has no respect for targeting, and that's awesome
• Is Design Thinking bullshit?
• Was Napoleon Dynamite popular because it was popular?

May 2009

• 10 Benjamins a Month; a personal project
• 6 reasons for why we buy Tide Detergent (i.e., 4 of 10 Americans)
• The Best Type of Online Branding
• Murketing: Rob Walker on why we brand ourselves
• TopShop: deconstructing the retail-marketing phenomenon

April 2009

• 4 Sites with Brilliant Internet Branding
• Advertising ≠ Marketing (or at most 5%)
• What is "Dunbar's Number?" And is the Internet raising it?
• Is Marketing similar to Fantasy Basketball?

March 2009

• Verbal Pwnage: 9 marketing thoughts from uber-inspiring Scott Galloway
• How do we recommend products? Case Study: Mint.com
• Spanish Marketing: insights from Madrid
• A Treatise on Sampled Music, Pt. 2
• A Treatise on Sampled Music, Pt. 1
• Why Do Competitors Locate Near One Another?

February 2009

• Sub-Sandwich Marketers: Deceptive, Steal Babies*
• The "Listening" Bandwagon: jumping on after 15 years
• Gilt Groupe: online retail phenomenon (and new-rule stunner)
• Online Marketing Skillz: how websites work
• 5 dollar, 5 dollar _____!
• Lil Wayne: best marketer alive (and why he blew up in 2008)
• Online Marketing Skillz: Design with CSS

January 2009

• Marketing Blindness
• Online Marketing Skillz: MySQL
• Marketing Blog Network Project
• I Know My Business Model Better Than You
• Measuring Engagement
• The ROI Game
• Finding Great Content: Optimizing your RSS, Google Reader
• Local Oil Refinery Adopts Social Media, Web 2.0 Marketing Platform
• Paid Search Brilliance

December 2008

• Why is Twitter irrelevant to a 17 year-old girl?
• 2009 to do: buy 1 share of Adult Friend Finder
• Bad Examples of Marketing: Trailer for 2012
• Office Hacks: How to sell an idea in 5 steps
• "No one wants to be a friend of laundry detergent"
• How To Design a Crappy Website
• 1930s Investing, Coke on Saturation and Competition
• Buffet's Biggest Failure: Berkshire Hathaway (the textile firm)...and advice for the Big 3
• The 3^3 Project

November 2008

• NYC-Boston Bus Service: China Vs. USA
• Improve Netflix, Get $1,000,000
• Twitter (pt. 3) - Hitler Loves Tweeting
• Twitter (pt. 2) is for companies (but only if they're willing to listen)
• Mark Cuban, Absolution
• Know Your Craft
• The Obama Campaign's Barrage of Digital Marketing
• Get 'er Done
• Badges: lessons from American Apparel

October 2008

• Audio Branding; American Express Experiments
• Online Experience and the Cloud
• Internet radio/music: 5 attempts; ranked
• LittleBigPlanet: the Long Tail hits video games
• What the hell is: Experiential Marketing
• Power Laws: math and marketing do mix

September 2008

• 3 Months of Reading

August 2008

• Sarah Palin and Wikipedia