Comments on: Do marketers have any idea how to influence behavior?

By: Social Media Marketing: saving our souls, with DIY science - OgilvyDMAOgilvy Digital Marketing Academy

Tue, 10 Jan 2012 19:36:21 +0000

[...] “I have no doubt Ogilvy would have rejoiced at the growth of the behavioral economics establishment. …” << worth a click through for a continued read; an ode to replacing intuition and fluff with stuff that’s been proven to work, as defined by Rory Sutherland, bearing this good sense into our century. [...]

By: Matt Daniels

Matt Daniels — Sat, 10 Jul 2010 21:41:22 +0000

So small businesses shouldn't be worrying about ROI?

By: Marketing Objectives

Marketing Objectives — Sat, 10 Jul 2010 03:28:58 +0000

I agree, at times your ROI on using those statistics are minimal at best. If you're a big brand and looking to eek out those last few percentage points of growth, it may be worth pursuing.

By: Can behavioral economics create better brands? | matt daniels

Can behavioral economics create better brands? | matt daniels — Tue, 09 Mar 2010 05:36:27 +0000

[...] last post praised the glory of behavioral economics. I discussed how marketers can use behavioral economics [...]

By: DesignNotes by Michael Surtees » Blog Archive » Link Drop from 02.26.10 to 03.05.10

Fri, 05 Mar 2010 12:37:58 +0000

[...] Do marketers have any idea how to influence behavior? [...]

By: Matt Daniels

Matt Daniels — Wed, 03 Mar 2010 03:37:01 +0000

I work for a company that does many multi-variate regressions to connect advertising to actual hard data like sales. They claim it works, but I'm not so sure how much marketers trust numbers that require a PHD in statistics to generate.

I'm definitely looking for case studies to connect the dots. Hopefully I can find a few so this is all worthwhile.

By: Dennis Demori

Dennis Demori — Tue, 02 Mar 2010 23:15:19 +0000

Nice post Matt.

I've bookmarked the last group of links you provided. Although I haven't read it yet, "How We Decide" by Jonah Lehrer is also supposed to be a good book for those interested in BehavEcon.

@DennisDemori

By: Matt Daniels

Matt Daniels — Tue, 02 Mar 2010 22:37:01 +0000

I'm definitely looking for case studies to connect the dots. Hopefully I can find a few so this is all worthwhile.

By: Dennis Demori

Dennis Demori — Tue, 02 Mar 2010 18:15:19 +0000

By: Dennis

Dennis — Tue, 02 Mar 2010 14:21:18 +0000

Hey Matt,

I really like you MakeYourCopyLonger project. Many efforts of mine all my scraps, e-mails to myself and notebooks in one place have failed!

This post was very interesting!

I have always been interested in the metrics that surround marketing. Especially the discussion about advertising as a brand building tool versus generating direct sales.

I thought I discovered something when I enrolled in this class called Marketing Models. The aim was to build models which could explain sales depending on the levels of advertising and promotion. But even using econometric modeling on very simple examples (data sets from the 20s) showed that there was still a lot unexplained. Let alone modern day examples where models quickly get very very complex.

The behavioral economics path definitely offers a new way of looking at things. The some elements are there and it looks very interesting. But it is still to see how marketeers can connect the dots and use these things to explain the whys behind campaigns and advertisements.

I'll definitely put my mind to work as well!