Comments on: Lil Wayne: best marketer alive (and why he blew up in 2008) http://www.mdaniels.com/lil-wayne-best-marketer-alive-and-why-he-blew-up-in-2008/ Branding and the Internet Tue, 10 Jan 2012 19:36:21 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mdaniels.com/lil-wayne-best-marketer-alive-and-why-he-blew-up-in-2008/comment-page-1/#comment-89 Matt Tue, 28 Apr 2009 05:05:53 +0000 http://www.mdaniels.com/?p=309#comment-89 test test

]]> By: Matt Daniels http://www.mdaniels.com/lil-wayne-best-marketer-alive-and-why-he-blew-up-in-2008/comment-page-1/#comment-348 Matt Daniels Wed, 11 Feb 2009 07:47:55 +0000 http://www.mdaniels.com/?p=309#comment-348 Hiphop loves mixtapes--but two of my favorite mixes, The Gray Album and Gnotorious (Jay-z/Beatles and Gnarls Barkley/Biggie), were both suppressed by the media companies. Perhaps this is a conflict of old media not understanding the music culture.<br><br>Regarding freemium, I havn't researched it enough to make an opinion. At best, anything that can be copied will drive towards zero cost, so you have to assume something will give. LiveNation has an interesting business model--perhaps this is the pot of gold for the industry. Hiphop loves mixtapes–but two of my favorite mixes, The Gray Album and Gnotorious (Jay-z/Beatles and Gnarls Barkley/Biggie), were both suppressed by the media companies. Perhaps this is a conflict of old media not understanding the music culture.

Regarding freemium, I havn't researched it enough to make an opinion. At best, anything that can be copied will drive towards zero cost, so you have to assume something will give. LiveNation has an interesting business model–perhaps this is the pot of gold for the industry.

]]> By: alexjmann http://www.mdaniels.com/lil-wayne-best-marketer-alive-and-why-he-blew-up-in-2008/comment-page-1/#comment-349 alexjmann Wed, 11 Feb 2009 05:46:34 +0000 http://www.mdaniels.com/?p=309#comment-349 Something to consider is that hip-hop music culture has always thrived on the "mixtape," even in the early golden days. If you can't sell it, you push out of the back of your truck until you can.<br><br>It's a culture of hustle, which is represented in the music. I agree freemium is where the music industry HAS to go (no other choice), but will the freemium model keep the artists afloat? I admire Lil' Wayne (and the marketing folks responsible for the majority of his moves), but will freemium work outside of hip-hop? Something to consider is that hip-hop music culture has always thrived on the “mixtape,” even in the early golden days. If you can't sell it, you push out of the back of your truck until you can.

It's a culture of hustle, which is represented in the music. I agree freemium is where the music industry HAS to go (no other choice), but will the freemium model keep the artists afloat? I admire Lil' Wayne (and the marketing folks responsible for the majority of his moves), but will freemium work outside of hip-hop?

]]> By: Matt Daniels http://www.mdaniels.com/lil-wayne-best-marketer-alive-and-why-he-blew-up-in-2008/comment-page-1/#comment-38 Matt Daniels Wed, 11 Feb 2009 02:47:55 +0000 http://www.mdaniels.com/?p=309#comment-38 Hiphop loves mixtapes--but two of my favorite mixes, The Gray Album and Gnotorious (Jay-z/Beatles and Gnarls Barkley/Biggie), were both suppressed by the media companies. Perhaps this is a conflict of old media not understanding the music culture.<br><br>Regarding freemium, I havn't researched it enough to make an opinion. At best, anything that can be copied will drive towards zero cost, so you have to assume something will give. LiveNation has an interesting business model--perhaps this is the pot of gold for the industry. Hiphop loves mixtapes–but two of my favorite mixes, The Gray Album and Gnotorious (Jay-z/Beatles and Gnarls Barkley/Biggie), were both suppressed by the media companies. Perhaps this is a conflict of old media not understanding the music culture.

Regarding freemium, I havn't researched it enough to make an opinion. At best, anything that can be copied will drive towards zero cost, so you have to assume something will give. LiveNation has an interesting business model–perhaps this is the pot of gold for the industry.

]]> By: Alex http://www.mdaniels.com/lil-wayne-best-marketer-alive-and-why-he-blew-up-in-2008/comment-page-1/#comment-37 Alex Wed, 11 Feb 2009 00:46:34 +0000 http://www.mdaniels.com/?p=309#comment-37 Something to consider is that hip-hop music culture has always thrived on the "mixtape," even in the early golden days. If you can't sell it, you push out of the back of your truck until you can.<br><br>It's a culture of hustle, which is represented in the music. I agree freemium is where the music industry HAS to go (no other choice), but will the freemium model keep the artists afloat? I admire Lil' Wayne (and the marketing folks responsible for the majority of his moves), but will freemium work outside of hip-hop? Something to consider is that hip-hop music culture has always thrived on the “mixtape,” even in the early golden days. If you can't sell it, you push out of the back of your truck until you can.

It's a culture of hustle, which is represented in the music. I agree freemium is where the music industry HAS to go (no other choice), but will the freemium model keep the artists afloat? I admire Lil' Wayne (and the marketing folks responsible for the majority of his moves), but will freemium work outside of hip-hop?

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