Customers irrationally prefer free shipping to discounts
Category: pricing
Date Added: 2010-08-14
Persuasive messages are compatible with existing world views/beliefs (confirmation bias)
Category: Behavior
Date Added: 2010-02-21
Intrinsic (altruism) motivation is destroyed when extrinsic (monetary) rewards are introduced
Category: Behavior
Date Added: 2010-02-18
Behavioral Economics: Diagnosis Bias
Category: Behavior
Date Added: 2010-02-18
Behavioral Economics: Loss Aversion
Category: Behavior
Date Added: 2010-02-16
A coupon code field intimidates users, signaling that others are getting a better deal.
Category: misc
Date Added: 2010-02-16
The Ideal Search Box Is 27-Characters Wide
Category: Design
Date Added: 2009-09-28
Placing a label above an input field works better in most cases
Category: Design
Date Added: 2009-09-28
Conversion rate increases for apps on free-to-paid model
Category: Pricing
Date Added: 2009-09-11
Inline validation for web forms increases completion rates
Category: Design
Date Added: 2009-09-02
Users presented with too many choices experience cognitive overload and make poorer decisions as a result
Category: Behavior
Date Added: 2009-09-01
Visitors are more likely to give up their personal data (register) if they were able to access the information first
Category: Design
Date Added: 2009-08-31
Users typically see the first 2 words for most list items
Category: Copy
Date Added: 2009-08-24
Never write an ALL CAPS (and other design tactics from David Ogilvy)
Category: Design
Date Added: 2009-08-21
Make the Copy Longer (and other copy tactics from David Ogilvy)
Category: Copy
Date Added: 2009-08-21
Make your product the hero
Category: Marketing
Date Added: 2009-08-21
Mindless Choosing: people eat more if in larger packaging
Category: Behavior
Date Added: 2009-08-21
Social Mirroring: People eat more in large groups (people follow others)
Category: Marketing
Date Added: 2009-08-21
When asking people what they intend to do, more likely that they will do it
Category: Behavior
Date Added: 2009-08-21
Sensory Images/Smells alter Behavior
Category: Design
Date Added: 2009-08-21
"Free" is Irrationally Viewed as Stronger Than Equal Price Discounts
Category: Pricing
Date Added: 2009-08-20
Advertisements Influence Memory
Category: Marketing
Date Added: 2009-08-20
Customers Irrationally use Discounts/Coupons
Category: Pricing
Date Added: 2009-08-20
If Discussing Stereotypes, People will Conform to Them
Category: Behavior
Date Added: 2009-08-20
States of Sexual Arousal Change Behavior and Risk Tolerance
Category: Marketing
Date Added: 2009-08-20
Reciting the 10 Commandments Increases Honesty
Category: Behavior
Date Added: 2009-08-20
Expert Opinion and Price Affect Efficacy of an Energy Drink
Category: Pricing
Date Added: 2009-08-20
Price of a Painkiller "Placebo" Affects People's Tolerance of Electric Shock
Category: Pricing
Date Added: 2009-08-20
People Attach More Value to Items that they Own
Category: Behavior
Date Added: 2009-08-20
Site Customization does not Improve Usability
Category: Design
Date Added: 2009-08-19
Tangible incentives are more effective than monetary incentives
Category: Marketing
Date Added: 2009-08-19
Headlines with forcefulness and personal identifiability increase click-through rate
Category: Copy
Date Added: 2009-08-19