Comments on: Measuring Engagement http://www.mdaniels.com/measuring-engagement/ Branding and the Internet Sun, 29 Aug 2010 08:46:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Arauz http://www.mdaniels.com/measuring-engagement/comment-page-1/#comment-23 Mike Arauz Fri, 16 Jan 2009 15:06:48 +0000 http://www.mdaniels.com/?p=282#comment-23 I agree that repeat visits is a pretty weak metric. Repeat mentions and links back from the same source, however, are a pretty good measure. For instance, if a blogger is mentioning your brand/campaign multiple times, in multiple posts, and linking back to your site multiple times, that significant...and measurable. What I'm most interested in is finding evidence of people who get what your brand is about, and are becoming invested in what you're trying to do. Usually that means that your brand has to stand for something bigger than your product or service, a la Godin's "Tribes". I agree that repeat visits is a pretty weak metric.

Repeat mentions and links back from the same source, however, are a pretty good measure. For instance, if a blogger is mentioning your brand/campaign multiple times, in multiple posts, and linking back to your site multiple times, that significant…and measurable.

What I’m most interested in is finding evidence of people who get what your brand is about, and are becoming invested in what you’re trying to do. Usually that means that your brand has to stand for something bigger than your product or service, a la Godin’s “Tribes”.

]]> By: Matt http://www.mdaniels.com/measuring-engagement/comment-page-1/#comment-22 Matt Fri, 16 Jan 2009 05:02:41 +0000 http://www.mdaniels.com/?p=282#comment-22 I feel like bounce rate is more of an e-commerce metric--just because I leave your site doesn't mean I'm not engaged or I have not formed a relationship. I hear this comment all the time from VPs and directors at Amex...how do we keep people on our site as long as possible? It is the eternal question of site stickiness. IMO, there shouldn't be some type of trick to keep people on my site. I'm trying to build a relationship with readers of my blog, but I do not necessarily need them reading for 10min and minimizing bounce rate. If I really wanted to them to stay on my site, I'd need a ton more content (expensive content, that is). I feel like bounce rate is more of an e-commerce metric–just because I leave your site doesn’t mean I’m not engaged or I have not formed a relationship. I hear this comment all the time from VPs and directors at Amex…how do we keep people on our site as long as possible? It is the eternal question of site stickiness.

IMO, there shouldn’t be some type of trick to keep people on my site. I’m trying to build a relationship with readers of my blog, but I do not necessarily need them reading for 10min and minimizing bounce rate. If I really wanted to them to stay on my site, I’d need a ton more content (expensive content, that is).

]]> By: sheehan http://www.mdaniels.com/measuring-engagement/comment-page-1/#comment-21 sheehan Fri, 16 Jan 2009 04:54:06 +0000 http://www.mdaniels.com/?p=282#comment-21 bounce rate goes hand in hand with average time on site. sometimes a user can find the info he needs on your site and then leave. how do you keep the user after your content has served its purpose? bounce rate goes hand in hand with average time on site. sometimes a user can find the info he needs on your site and then leave. how do you keep the user after your content has served its purpose?

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