Comments on: “No one wants to be a friend of laundry detergent” http://www.mdaniels.com/no-one-wants-to-be-a-friend-of-laundry-detergent/ Branding and the Internet Sun, 29 Aug 2010 08:46:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: What if every company had an API? | matt daniels http://www.mdaniels.com/no-one-wants-to-be-a-friend-of-laundry-detergent/comment-page-1/#comment-289 What if every company had an API? | matt daniels Mon, 08 Feb 2010 00:29:06 +0000 http://www.mdaniels.com/?p=247#comment-289 [...] Fortunately, Twitter had eager developers to create those services, something most brands lack. How many coders would rush to develop the next app for Tide detergent? [...] [...] Fortunately, Twitter had eager developers to create those services, something most brands lack. How many coders would rush to develop the next app for Tide detergent? [...]

]]> By: amber http://www.mdaniels.com/no-one-wants-to-be-a-friend-of-laundry-detergent/comment-page-1/#comment-33 amber Fri, 06 Feb 2009 14:50:38 +0000 http://www.mdaniels.com/?p=247#comment-33 I agree Matt- I'm a huge proponent of social media outreach, but when it's appropriate. I feel like a lot of people who only plan social media marketing lose sight of the fact that sometimes, people just don't want to have a relationship with certain things (the laundry detergent is priceless!), and they ignore other channels - like, retail. While dialogues are warm and fuzzy, if you have a product that people don't really want to talk about, you could probably do something more effective. Fun fact: I've seen the media agency that did the Crest Whitestrips Facebook thing present it as a best practices case study. I agree Matt- I’m a huge proponent of social media outreach, but when it’s appropriate. I feel like a lot of people who only plan social media marketing lose sight of the fact that sometimes, people just don’t want to have a relationship with certain things (the laundry detergent is priceless!), and they ignore other channels – like, retail. While dialogues are warm and fuzzy, if you have a product that people don’t really want to talk about, you could probably do something more effective.

Fun fact: I’ve seen the media agency that did the Crest Whitestrips Facebook thing present it as a best practices case study.

]]> By: Social Media Agency Pitches, Fails Miserably http://www.mdaniels.com/no-one-wants-to-be-a-friend-of-laundry-detergent/comment-page-1/#comment-31 Social Media Agency Pitches, Fails Miserably Thu, 05 Feb 2009 04:54:11 +0000 http://www.mdaniels.com/?p=247#comment-31 [...] already voiced my distaste for “social media” [...] [...] already voiced my distaste for “social media” [...]

]]> By: Matt http://www.mdaniels.com/no-one-wants-to-be-a-friend-of-laundry-detergent/comment-page-1/#comment-18 Matt Tue, 16 Dec 2008 18:41:36 +0000 http://www.mdaniels.com/?p=247#comment-18 I totally agree--FB is a great way to get your name out there. But creating a Facebook page doesn't mean that people will visit your content spontaneously. If Crest wants to communicate its promotions, why not use a more effective medium? There a many new media channels emerging to reach people (RSS, Twitter, Targeted Email, Widgets). Facebook should probably be another box to check off, but I don't think that the effort drives any type of "dialouge," as Facebook claims. The comcastcares link directs to their twitter page. Here's a <a href="http://www.usatoday.com/tech/products/2008-07-20-twitter-tweet-social-network_N.htm" rel="nofollow"> link </a> to an article about it. I totally agree–FB is a great way to get your name out there. But creating a Facebook page doesn’t mean that people will visit your content spontaneously. If Crest wants to communicate its promotions, why not use a more effective medium? There a many new media channels emerging to reach people (RSS, Twitter, Targeted Email, Widgets). Facebook should probably be another box to check off, but I don’t think that the effort drives any type of “dialouge,” as Facebook claims.

The comcastcares link directs to their twitter page. Here’s a link to an article about it.

]]> By: Denise http://www.mdaniels.com/no-one-wants-to-be-a-friend-of-laundry-detergent/comment-page-1/#comment-16 Denise Tue, 16 Dec 2008 18:18:14 +0000 http://www.mdaniels.com/?p=247#comment-16 I don't know . . . I feel like it's less about interaction and more about just having your name out there and on the pages (I know I sometimes click on ads on FB. The fact that I actually notice ads on FB but not on regular webpages or even Gmail must say something). For Crest, for example, it's a great way for them to communicate to people about these concerts and movie screenings, etc. I feel like they're going to be doing these promos anyway and using FB as a way to get people to go to them. I agree that FB fanpages aren't exactly interactive, but with kids going off-TV, how else are they going to reach people? I can't open the comcastcares link, but it sounds like just a place for people who already use Comcast to talk about service, etc., not potential new customers. I don’t know . . . I feel like it’s less about interaction and more about just having your name out there and on the pages (I know I sometimes click on ads on FB. The fact that I actually notice ads on FB but not on regular webpages or even Gmail must say something).

For Crest, for example, it’s a great way for them to communicate to people about these concerts and movie screenings, etc. I feel like they’re going to be doing these promos anyway and using FB as a way to get people to go to them. I agree that FB fanpages aren’t exactly interactive, but with kids going off-TV, how else are they going to reach people?

I can’t open the comcastcares link, but it sounds like just a place for people who already use Comcast to talk about service, etc., not potential new customers.

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