Comments on: Online Marketing Skillz: MySQL

By: Matt

Matt — Thu, 21 May 2009 22:58:21 +0000

Thanks for your comment Josh.

I recently had a discussion about just this–do the rules change among direct, online, and CPG marketing? My hunch is that the general branding principles transcend the medium. But to your point, the tools are so different, and it frustrates me when I see MBAs propose/launch another windex microsite/social network.

By: Josh Klein

Josh Klein — Thu, 21 May 2009 20:31:48 +0000

Did I just claim you put in screws with a wrench? OK, I’ll just stick to marketing.

By: Josh Klein

Josh Klein — Thu, 21 May 2009 20:28:55 +0000

It always shocks me when smart marketers of one discipline or another decry each other.

New media marketers think all other media is dead.
Brand/awareness marketers think every product acts like a mass-market CPG.
Direct marketers think that if they can’t measure it against their database, it doesn’t matter.

It’s my opinion (and I think here, yours) that the best marketing mashes everything up and chooses the right tool for the right job. If you don’t know what a wrench is, screws look a lot like nails and you’ll probably hit them with a hammer.

So it behooves every marketer of every discipline to learn every tool… at least to a basic level.

Awesome Matt.

By: Online Marketing Skillz: MySQL | PHP-Blog.com

Online Marketing Skillz: MySQL | PHP-Blog.com — Mon, 26 Jan 2009 09:33:48 +0000

[...] the original post: Online Marketing Skillz: MySQL Related ArticlesBookmarksTags Using PHP and MySQL to Develop a Simple CMS – Version 1 In [...]

By: Matt

Matt — Mon, 26 Jan 2009 04:42:27 +0000

thanks for the feedback, man. I emailed you directly with thoughts on side-stuff.

By: sheehan alam

sheehan alam — Mon, 26 Jan 2009 04:12:28 +0000

excellent post matt – i’m looking forward to reading future articles on using technology to enhance marketing.

just curious, do you have any side projects that you work on? the stuff you discuss is spot on!