Comments on: The Best Type of Online Branding http://www.mdaniels.com/the-best-type-of-online-branding/ Branding and the Internet Tue, 10 Jan 2012 19:36:21 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Is “worth caring” worth caring about? | Josh Klein Web Strategy http://www.mdaniels.com/the-best-type-of-online-branding/comment-page-1/#comment-241 Is “worth caring” worth caring about? | Josh Klein Web Strategy Tue, 01 Sep 2009 08:58:54 +0000 http://www.mdaniels.com/?p=466#comment-241 [...] Matt’s post on the study is a must read. [...] [...] Matt’s post on the study is a must read. [...]

]]> By: Matt Daniels http://www.mdaniels.com/the-best-type-of-online-branding/comment-page-1/#comment-131 Matt Daniels Wed, 20 May 2009 15:47:13 +0000 http://www.mdaniels.com/?p=466#comment-131 Hey Alex, Can't agree more---design caused the respondents to judge Google as superior to MSN and Yahoo. Their visual identity (logo, search box, nav) is a simple cue. But I doubt most people use Google over other search engines because of design. Rather, it's function (providing better/more accurate search results) is perceived as superior. Hey Alex,

Can’t agree more—design caused the respondents to judge Google as superior to MSN and Yahoo. Their visual identity (logo, search box, nav) is a simple cue. But I doubt most people use Google over other search engines because of design. Rather, it’s function (providing better/more accurate search results) is perceived as superior.

]]> By: Alex J. Mann http://www.mdaniels.com/the-best-type-of-online-branding/comment-page-1/#comment-130 Alex J. Mann Tue, 19 May 2009 19:46:50 +0000 http://www.mdaniels.com/?p=466#comment-130 The examples you mentioned, specifically the Google example, I think are aspects of design. Obviously, design is part of branding. But, if there is one aspect of branding that will cause an emotional reaction, it will be how we perceive design. The examples you mentioned, specifically the Google example, I think are aspects of design. Obviously, design is part of branding. But, if there is one aspect of branding that will cause an emotional reaction, it will be how we perceive design.

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