http://www.mdaniels.com/topshop-marketing/ Branding and the Internet Tue, 10 Jan 2012 19:36:21 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.mdaniels.com/topshop-marketing/comment-page-1/#comment-400 Marketing…the TopShop Way « TOPSHOP Fri, 05 Nov 2010 04:10:44 +0000 http://www.mdaniels.com/?p=435#comment-400 [...] The main marketing aspect of TopShop is created a limited number of products to create exclusivity of the brand.  Various lines (such as the most popular, Kate Moss for TopShop) are ran intentionally reduced to create a dynamic of desperation and rarity.  For instances, one product line may only have 300 limited edition pieces, and they will only be sent to certain flagship stores.  According to one article, this gives the brand’s “manufacturing scarcity, prestige, and exclusivity via the availability of product.”  TopShop: deconstructing the retail-marketing phenomenon. [...] [...] The main marketing aspect of TopShop is created a limited number of products to create exclusivity of the brand.  Various lines (such as the most popular, Kate Moss for TopShop) are ran intentionally reduced to create a dynamic of desperation and rarity.  For instances, one product line may only have 300 limited edition pieces, and they will only be sent to certain flagship stores.  According to one article, this gives the brand’s “manufacturing scarcity, prestige, and exclusivity via the availability of product.”  TopShop: deconstructing the retail-marketing phenomenon. [...]

]]>