Comments on: Why should Colgate Toothpaste command a price premium? http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/ Branding and the Internet Sun, 29 Aug 2010 08:46:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: blancajavierre http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-335 blancajavierre Sun, 03 Jan 2010 15:41:43 +0000 http://www.mdaniels.com/?p=801#comment-335 Colgate has a big R&D department and scientifics have proven a new Technology for the Dental Hipersensibilty. No doubt, I'll keep loyal to that brand because it worth it. Colgate has a big R&D department and scientifics have proven a new Technology for the Dental Hipersensibilty. No doubt, I'll keep loyal to that brand because it worth it.

]]> By: blancajavierre http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-285 blancajavierre Sun, 03 Jan 2010 10:41:43 +0000 http://www.mdaniels.com/?p=801#comment-285 Colgate has a big R&D department and scientifics have proven a new Technology for the Dental Hipersensibilty. No doubt, I'll keep loyal to that brand because it worth it. Colgate has a big R&D department and scientifics have proven a new Technology for the Dental Hipersensibilty. No doubt, I'll keep loyal to that brand because it worth it.

]]> By: Matt Daniels http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-278 Matt Daniels Wed, 09 Dec 2009 14:49:59 +0000 http://www.mdaniels.com/?p=801#comment-278 Now I'm not going to assume that Dentists are in bed with Colgate--perhaps it is possible that this Triclosan is marginally better for teeth.<br><br>But if I went to a barber, they would recommend that I use top-tier shampoo. If I went to Best Buy, they'd show me the nicest computer. Such experts will always have a bias.<br><br>I've also done some work in the pharma industry, and you could not imagine the level of marketing that reps spend on health-care professionals. I wouldn't be surprised that they could regurgitate a marketing message that has been repeated for months by traveling salesman. Now I'm not going to assume that Dentists are in bed with Colgate–perhaps it is possible that this Triclosan is marginally better for teeth.

But if I went to a barber, they would recommend that I use top-tier shampoo. If I went to Best Buy, they'd show me the nicest computer. Such experts will always have a bias.

I've also done some work in the pharma industry, and you could not imagine the level of marketing that reps spend on health-care professionals. I wouldn't be surprised that they could regurgitate a marketing message that has been repeated for months by traveling salesman.

]]> By: Kurt http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-277 Kurt Wed, 09 Dec 2009 10:14:20 +0000 http://www.mdaniels.com/?p=801#comment-277 I remember asking a dental hygienist a similar question, namely, "Are there any brands of toothpaste that are better for my teeth?" Her reply? Colgate Total. Because it has the patented formula with Triclosan. <br><br>Another trick: Convince professionals to recommend your product and you can then exploit consumers' bias towards authority. How to convince professionals? Exploit their biases. Even small gifts, tiny sample tubes of toothpaste, for example, influence decision making processes. I remember asking a dental hygienist a similar question, namely, “Are there any brands of toothpaste that are better for my teeth?” Her reply? Colgate Total. Because it has the patented formula with Triclosan.

Another trick: Convince professionals to recommend your product and you can then exploit consumers' bias towards authority. How to convince professionals? Exploit their biases. Even small gifts, tiny sample tubes of toothpaste, for example, influence decision making processes.

]]> By: Matt Daniels http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-274 Matt Daniels Wed, 25 Nov 2009 04:01:48 +0000 http://www.mdaniels.com/?p=801#comment-274 Interesting stuff. I saw a similar video from these guys about the DC tea<br>party--hilarious stuff:<br><br><a href="http://www.youtube.com/watch?v=lUPMjC9mq5Y" rel="nofollow">http://www.youtube.com/watch?v=lUPMjC9mq5Y</a> Interesting stuff. I saw a similar video from these guys about the DC tea
party–hilarious stuff:

http://www.youtube.com/watch?v=lUPMjC9mq5Y

]]> By: Dennis Demori http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-273 Dennis Demori Tue, 24 Nov 2009 17:02:04 +0000 http://www.mdaniels.com/?p=801#comment-273 Agreed.<br><br>Shifting topics, I don't know where you are on the political spectrum, but I just saw this video today or Palin supporters at her book signing. Either way, you have to agree that these people are uninformed and simply parroting her "positioning statement."<br><br>They're familiar with Palin's "brand," -- liberty, being real, good judgement - but when pressed for specifics about the "quality" of her product, people are stumped. Here's the link:<br><br><a href="http://www.youtube.com/watch?v=mKKKgua7wQk" rel="nofollow">http://www.youtube.com/watch?v=mKKKgua7wQk</a> Agreed.

Shifting topics, I don't know where you are on the political spectrum, but I just saw this video today or Palin supporters at her book signing. Either way, you have to agree that these people are uninformed and simply parroting her “positioning statement.”

They're familiar with Palin's “brand,” — liberty, being real, good judgement – but when pressed for specifics about the “quality” of her product, people are stumped. Here's the link:

http://www.youtube.com/watch?v=mKKKgua7wQk

]]> By: Matt Daniels http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-272 Matt Daniels Tue, 24 Nov 2009 15:34:09 +0000 http://www.mdaniels.com/?p=801#comment-272 200% higher? 200% higher?

]]> By: DW http://www.mdaniels.com/why-should-colgate-toothpaste-command-a-price-premium/comment-page-1/#comment-271 DW Tue, 24 Nov 2009 05:32:08 +0000 http://www.mdaniels.com/?p=801#comment-271 Lol, I remember this conversation! Kapil says that the higher grade toothpaste is indeed of a superior quality to warrant the higher price. Lol, I remember this conversation! Kapil says that the higher grade toothpaste is indeed of a superior quality to warrant the higher price.

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